As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical. In October 2019, Google announced they would …

That’s why we spend as much time on keyword gap analysis as we do on topic gaps. The topic research option and keyword gap tool can make gap analysis magnitudes simpler. There are two main types of competitive intelligence that you will want to use as you build your digital strategy. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.By doing a content gap analysis, you’ll be able to see what topics …

A content gap analysis helps identify missed opportunities in your SEO strategy. This form of gap analysis aids websites in discovering which keywords their competitors are ranking for which they are not. It enables the website to then uncover what kind of content they need to create in order to rank higher for certain words, and beat their competitors. There are a variety of other tools that serve a similar purpose, but they all come with a price tag. However, …

While you can use our free SERP similarity tool, it only gives a maximum of 3 keywords. (ie. You can examine up to 3 keywords to understand how much of the SERP they share together). If you’re only using our Keyword Discovery module, there’s no need to export each file as you can push the projects direct into the clustering module. Once the ‘seed keywords’ are identified, we now find all relevant keywords relating to that seed keyword. The workflow …

A content gap template is a spreadsheet that helps you organize and track your findings. It should include columns for the topic, keyword, competitor’s ranking, and your website’s ranking. This will allow you to easily see how your website stacks up against your competitors and where you need to improve. Even if you are the best writer in the world, the world will continue to evolve. Information becomes obsolete, Keywords change over time, and customers’ interests shift. However, if you …

No matter how optimized your site is, there are always untapped opportunities. It may be a good idea for Zoho and Mailchimp to follow this best practice and publish dedicated pages for the keywords instead. Google is clearly looking for different information and article formats for both keywords. Further analysis shows us that “customer acquisition” and “customer acquisition cost” are very closely related and sometimes even used interchangeably, but they are not exactly the same thing.Here’s how to do an …

When Steven Van Vessum proposed taking SEO discussions to the next level with a Slack community, he didn’t expect it grow to a few hundred members in a couple of days. Now it’s a tight community where people can talk, make connections and build business relationships. Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Open the most recent groups, then …